As far as I'm aware the actual Match Programme is valued at around £70.00.
The supplement in the Pic is probably from the Liverpool Echo, not sure what it's worth
Redman41, that's what I think it is: an insert from the Echo. Probably worth next to nothing; however, I really enjoy reading through these "old" things, especially looking at the ads. I like the way the headline on it sort of refers to the Beetles.