Low calorie alcopops..

[nykkieberry]

Why have none of the drinks companies brought out a diet version of popular alchopops? Bearing in mind that a bottle of Smirnoff Ice contains over 200 calories - can you imagine just how popular a 50 calorie version would be with diet conscious drinkers?? Bring it on!

[William]

If they bring out a diet one, it might just draw more attention to the fact that the original ones are not diet, shifting sales from Brand A to Brand A Light (rather than boosting total sales). A diet version would still have all the calories from the alcohol so you couldn't get it virtually calorie-free like a soft drink. Alcoholic drinks don't have to show ingredient/calorie information on the packs so most people probably don't know how many calories are in a regular bottle anyway.

[nicrite]

I think there is actually a low fat alcopop out now made by bacardi breezer. Apparantly it doesn't taste fantastic though.........

[tracymort]

actually diet drinks are worse than normal. Studies have shown that the sweeteners can actually make people crave food. not to mention all those nasty side effects of aspartame! i won't touch the stuff/