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New Sweetener advert

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MTbowels | 01:32 Thu 12th Jan 2012 | Adverts
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I briefly saw an advert for a new sweetener on TV earlier on this evening. Seems it available in powder form too in a white container with a green lid. Begins with "S"? Any ideas?

Thank you.
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I think it's probably Truvia (not an S I know)
Splenda?
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That's it! Thank you very much indeed horseshoes. I'm very grateful.
You're welcome:-)
possibly one made from a plant called Stevia
There is also Stevia-I've seen it in a health food shop
ooops...you were not there when I started to reply,Rowan! ;-)
stevia is very sweet but avoid it if you don't like aniseed it has a very strong aftertaste
Truvia is made from the stevia plant ergo they are both exactly the same product
It may be Truvia is modified as I can't think they'd get much resale if it has the problems of the original plant extract also it is so sweet I would expect they would need some form of bulking agent to make it easy to use..

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