A contender for TV's most cringeworthy ad? How can anyone sit in an ad agency thinking they've come up with the best thing since sliced bread, and it's this?
If one of the nannas has passed on, I hope they had insurance.
We used to have a campaign featuring Kenneth Kendall or Richard Baker or some elderly newsreader and we had 'Keyman' insurance on him to cover the cost of finding a replacement and reshooting.