Advertising
Our U-Fix campaign
U-Fix is built around a simple insight - predictability. In a world of uncertainty, U-Fix enables our customers to take control by giving them the ability to predict what their bills will be each month. That's not all, U-Fix is also available on any mobile in our range.
The campaign
There are 2 television ads, shot in Cape Town, that dramatise the idea of 'knowing what's coming' with the characters avoiding situations before they happen. The lead character, 22-year-old Jordane Soudre from Paris, has been in TV ads before, as well as two French feature films, but is largely a stage actress.
The second ad stars 25 year old Stan Robinson from Nottingham. He has worked on a lot of TV dramas, including The Bill and Casualty, and has also won a BAFTA for his role in Channel 4's 'Coping with Christmas'. This was his first TV ad.
Both ads conclude with the voice over read by Shelley Longworth, an up-and-coming actress and comedian. The music track is 'I melt with you' by Silja.
The print campaign uses a slightly different idea but also dramatises predictability.
The campaign runs until mid June.