Do Adverts Actually Work?

[renegadefm]

I was wondering does Adverts actually sell the product they are trying to sell?

 

I can honestly say hand on heart, I don't think I have ever bought something I have seen on the tele. I'm more likely to try something if I see it in a shop. 

I tend to shut off when Ads are on as they are quite intrusive and get in the way of what I or we we're already glued to watching. So by the time they roll out the Ads I've already shut off. 

 

I understand they contribute towards the programmes I watch, but in some cases the Ads come on every 10 minutes. 

Of course it depends on the channel. Parter likes watching the Ghost stuff on Really or DMAX, but she gets annoyed that the Ads are every 10 to 12 minutes. 

 

Surely there should be tighter regulations on this if it ruins your viewing pleasure. 

 

But back to my original question, do we really purchase something based on the Ads? 

[barry1010]

One word. Ninja.

[bhg481]

Yes, I think we do but subconsciously. Ads are designed such that the name is familiar to you so, if faced with buying something you've heard of rather than something completely unknown you'll go for the one you've heard of. They might not make you go out and buy it but, if you're looking for say a washing machine you're more likely to buy a Bosch than a Bloggs.

[Bazile]

''But back to my original question, do we really purchase something based on the Ads? ''

Well you don't necessarily saddle up the horse and  ride out to buy a product simply and only because you see it advertised .

However if the product being advertised is of the nature of something that you have been considering buying beforehand , you might keep that company in mind when you make your decision .

A lot of advertising is subliminal 

[Tuvok]

No matter how many Sun Life ads I've seen, I haven't bought anything.

The current Argos adverts - the doll is just creepy.

The Currys ads - if I'd never heard of Currys before, I certainly wouldn't go there after their ads.

Don't get me started on the Cadburys girl ad.

[ToraToraTora]

Of course they work but it's a long game. That's why £trillions are spent on it. 

[vulcan42]

They have the opposite effect on me, if  I constantly seem the same adverts day in day out I think the product cannot be very good if they have to advertise it so much.

[renegadefm]

bhg481, 

I can see what you mean about familiar names, but chances are the minute you go to Currys or something you end up seeing loads of brands of Washing machine, or whatever the item is. 

To put it another way the world is full of familiar names. 

Maybe its just me but the minute the Ads start my mind is not tuned into the tele anymore. 

I've even been known to go off and do something else before what I was watching starts again, and forget to go back to the tele until its too late. 

 

Maybe its just the products they advertise doesn't interest me. 

It baffled me years ago why did they advertise Yellow Pages, when we got them free anyway. 

[Atheist]

The advertising industry has only two aims. One is to make money for the advertising industry, and the other is to make money for the advertising industry. The people who pay for advertising their products (and the average consumers)are not the real beneficiaries, they are simply pawns in a game. 

[barry1010]

There are regulations about the amount of adverts, they are set by Ofcom and govern the amount of adverts per hour plus scheduling of adverts.

 

[Peter Pedant]

two words -  Ninja. foo !

the ad compnies and product sellers certainly think they do and spend lots on advertising ( whole industry devoted to this etc)

[Peter Pedant]

The advertising industry has only two aims. One is to make money for the advertising industry,

erm if this were true, then the sellers wd click to his uite quickly and not advertise

but you really knew this- innit and were just sayingi t to be contrary on AB ( an admirable past-time)

[bhg481]

The world is full of familiar names because they advertise. Would you buy a Bloggs washing machine or a Hotpoint/Bosch/Indesit/Miele etc. What detergent do you use in your washing machine? Persil/Ariel/supermarket own brand (familiar name) or one you've never heard of (eg, I've seen Blue Deepio). We're all happier with a name we've heard of although we might choose an unknown brand if it was very cheap and we were hard up.

[Bazile]

If you're in the market for some ragu steaks , you might well consider going to that particular supermarket , advertising them 🙂

[barry1010]

I record everything I want to watch on TV so I don't sit through adverts.

 

[Tuvok]

White goods - I go to Euronics not Currys.  You get better deals from them eg. Currys 3 year guarantee, Euronics 5 year for same make and model.

[Khandro]

Could it be that ads work better on women than men?

I notice that my wife has bought some toothpaste which is relentlessly advertised on a channel she watches on German TV.

I find that ads infuriate me so much that I would buy another brand just to spite them.

[douglas9401]

The number of black and white parents in adverts is sinister.

Crowd scenes the same. Welcome to our rainbow world.

[Hymie]

Apparently an advertisement featuring a gorilla playing the drums to Phil Collins ‘In the air tonight’ resulted in increased sales of Cadbury’s Dairy Milk chocolate, for some reason.

[jourdain2]

Not applicable so far as I or OH is concerned.  I must be an ad. man's nightmare - I am so critical of their grammar etc.!

No - ads are a bit of a waste of time in their current form.  

Even dear old Frank Muir singing about 'Cadbury's Fruit and Nut' didn't make me want to buy a chocolate bar - but I did enjoy the advert. So I suppose I felt more positively towards Cadbury's.

[douglas9401]

Because people are dum-dum dum-dum dum-dum dum-dum dum dum.