sony advert with the balls

o8sp | 22:44 Tue 06th Jun 2006 | Adverts

7 Answers

is the sony advert with all the balls bouncing down a san fransico street real or a computer generated thing?

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sortofsilver

Jose Gonzales - Heartbeats

sortofsilver

Mostly computer generated.

kazza12345

where are you getting your information from, sort of silver?

on the sony website here they say there is no computer generation involved

kazza12345

in case that link dosent work - this is from their site :

How we did it
In an age when CGI is commonplace, this makes the commercial all the more extraordinary. Every single frame was shot over two days - with the main sequence involving a 23-man camera crew and only one chance to get it right.

An entire block was closed off and special compressed-air cannons shot the balls into the air, while earth moving equipment poured thousands down the street. Not that you'd know it from the finished product, but these balls can do some damage, so all the cars were props and crew members went so far as to having protective shields and crash helmets.

But when you get it right, you get it right. The goal at the beginning was to deliver a "really simple, visual celebration of colour". We think you'll agree the results speak for themselves.
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