80's Advert

[Whoa Nelly]

Does anyone remember an advertising poster at bus stops etc which showed a little girl saying something like, "My name is Amy and I like slugs and snails"

What was that about?

[SteveBell]

This is actually from another site (to save me typing it) but I do know, from my own knowledgs having been in marketing for around 30 years (!) that this explanation is 100% accurate. It was a superb campaign and a great idea.

In the mid-1970s, cryptic posters started to appear in bus shelters all over Britain. They showed a small girl and the message: �My name is Amy, I like slugs and snails�. That�s all. No brand name, no logo, no attribution of any kind. The posters stayed up for weeks, so someone was making a massive advertising investment. But for what purpose?

Speculations in the popular press boosted casual interest into a national obsession. Finally, a press release published the results of a survey showing the high levels of recognition this poster had achieved. It also revealed the name of the lavish advertiser - Adshel, the company which owned the poster sites. They put up nonsense ads as a way of demonstrating the strength of its medium; Amy was the daughter of Adshel's sales director.

[markjeater]

Does anybody have a pic of this advert?

or, know where I can get one?

[DavidJHarrison]

Yes!!!!

I just quoted that 'out of the Blue' (for some reason), I beleive it was a test to see if anyone takes any notice of 'Bill Boards' & that's why it didn't have any Brand names.

David. J. Harrison
Romford
Essex

[pauldavey]

Yes!
it was an advertising company testing recollection of ads...

https://www.thedrum.com/opinion/2016/01/13/search-neverland-how-ad-industry-faring-its-quest-greater-diversity