Its definately NOT Craig Logan, he manages Pink now, so doesnt need to make money by appearing in rice crispie adverts. Its is killing me as to who the man is!! I have trawled the internet trying to find the answer, but as yet no answer.
Don't think it's Nick Heyward. Looked on Web and someone has actually contacted Kelloggs and asked! It's a chap who was in a boy band years ago called '87 Rich Street - no, I haven't heard of them either!