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Mummy & Daddy insurance

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BilluSugger | 19:00 Wed 22nd Apr 2009 | Adverts
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I saw an advert in The Independant today for directline.com
headlined (if that's the word?) "Mummy & Daddy insurance".
If you Google it, directline is the top hit.
I'm not a parent. but surely playing on guilt like that is a bit off over the top ?
prev Red Driving School--music from the advert on Sky channels like Gold
  
next sax track on the BBC 3 ad for creative blast?
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Avatar Image bednobs
what is that insuring against?
19:22 Wed 22nd Apr 2009
Avatar Image BilluSugger
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Life Insurance , sorry
20:27 Wed 22nd Apr 2009

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