Not a question - opinion on 'Public Surveys' in ads

[puternut]

I have noticed that a lot of adverts (mainly for for beauty goodsit seems) now offer results of surveys for their 'wonder cream' etc

When you look at the '89% of women say they have seen an improvement' you also notice that they have surveyed only 54 women.

Wasn't an ad campaign pulled recently when the governing body said that they had used too small a sample? What is a worthwhile number? Should there be a minimum? Was it independently taken?

Too may questions - too few samples

[Sqad]

Can't answer your question...BUT

Get 54 women with wrinkles that are pronounced and sallow dry skin from, almost certainly smoking cigarettes and it is not surprising that their skin would improve with ANY cream.

You need to compare and contrast with other products.

What they are saying, is almost certainly correct.

[David Black]

It gets worse they ask their own employees at times to be the testers according to my son who worked at a very large OTC/healthcare company.

Still drug companies running phase 1,2,3 testing are often pretty bent too. They hide the studies that look less supportive. Chick out the history of ADHL for one.