does any 1 under stand the new cadburys ad?

[yobanfa]

does any 1 under stand the new cadburys ad?

[Count-A-Strong]

Yes, it's trying to sell chocolate.

[ABerrant]

Since the Gorilla ad there has never been any rhyme or reason to these adverts.

[thos]

glad somebody else cant see the point but as count a strong says tosell chocolate and it does get you thinking

[cazzz1975]

I think their policy is to make the adverts cryptic so people talk about them more

personally I think they are all guff..

[Prudie]

I never even understood the connection with chocolate and the gorilla ad but apparently it increased sales dramatically.

[bednobs]

is it the spots vs stripes one? if so it's something to do with the olympics

[thos]

i never connected with Olympics -thought it was name for new chocolate bar

[bednobs]

it is, but also the olympics

[bednobs]

http://www.spotsvstri...om/homepage.aspx?lo=1

[sp1814]

Here's my theory:

There's only so much you can do with chocolate adverts. You can say, "Mmm...they're tasty, the won't melt in your mouth, they low in calories, won't ruin your appetite etc etc"...but after a while, everything has been said...

...so why not make adverts that *talk* about the adverts (and by extension the product) itself.

Worked for Guinness and their mad adverts (surfing horses, chap dancing around, the cuban 'domino event').

[nicolab6]

Half the fish / sea life have spots and the other half are stripy. They are trying to outdo each other, i.e. " spots versus stripes" - advertising the new chocolate bar called " spots vs stripes".

[boxtops]

..and I think they are expensive, more than 50p for a titchy thing, and they are encouraging people to play "match the pattern" with their friends - my mum always told me not to play with my food!

[Zeuhl]

Cadbury's 'Gorilla' was very successful in increasing sales, probably because it had a number of visual and auditory structures that enabled it to engage with the viewer and had unconscious anchors to the product e.g. the purple background.

Indeed, so did classic Guinness ads such as 'Surfer' (hypnotic language in the voiceover, waiting for the beer to settle, black and white foam etc).

In particular, 'Gorilla' used a piece of music that everyone knew if they retained attention would reach a pleasurable 'climax' - go on - we've all done the air-drumming thing and a brilliant 'Pattern Interrupt'; the drummer is a Gorilla!

Sadly, the evidence of the subsequent Cadbury campaigns suggests that no one at the Agency or Client understand the structural elements that made 'Gorilla' so successful.
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