I think it is a nice gesture. They do not have to do it do they? I suppose if you were cynical, you could consider it a marketing/PR ploy. But why not? For some people the loss of a pet who has been an integral part of their family is a very, very real bereavement. It is not wrong to express sympathy when it happens. Hope you are OK pastafreak. The sadness you feel is such a small price to pay for all the joy Cleo brought into your life.She has gone but she will not be forgotten - she lives on in that special place in your heart. To have loved and lost is better than to have never loved her at all.
"Thousands of years ago , cats were worshipped as gods. They have never forgotten this"...........