Hi, this is emu oil, do you really want to look like an old Aussie bird. There is no medical evidence that any product, British, American or Antipodean will reduce stretch marks. You don't say whether your are pregnant at the moment have been, or just lost a lot of weight. Having done a midwife's course, the only advice would be to moisturise with any cheap form of lanolin ie. baby oil in your bath water, massage in Vaseline Intensive Care, expensive products are so because they contain perfumes which , if anything dehydrate the skin. Once skin is overstretched it can never regain it's original elasticity, much like and elastic band. However, these marks will eventually fade into tiny slighly slivers, and believe me, nobody except yourself will notice them. Good luck Judy