Ive got 6 broken at the moment.Yes its sore all the time.But more so when you breathe ,cough, laugh or sneeze.Mine happened 6 weeks ago and its still not fixed..Get an x-ray...best of luck
I suffered 'bruised' ribs & it was pretty painful all the time but worse when I coughed,sneezed,laughed or moved 'suddenly' :( Think I was only bad for 2/3 weeks though.
But anything that is a continuous discomfort should be checked by a doctor.
When I cracked a rib ( I use the term I loosely as it was of course someone else who cracked it for me), it was sore all the time, actually not just sore agony and made all movements nearly impossible, The bruise that i had with it was the blackest I have ever seen, about the size of a size 8 shoe, and lasted for 4 months.