Dove campaign for teen girls

[jeanette1976]

I'm doing a project on advertising Dove 'be yourself' campaign for13-16yr old girls and wanted some advice on how to go about it. Obviously, I've thought about tackling the target market with a questionnaire but: 1) I don't know any teen chat rooms 2) I'm worried that I'll get done when asking teen girls about what they worry most about their bodies Does anyone have any ideas at all about how i can go about gainin research for my advert? I may come back later with a few questions and you can answer them in their place if you have a couple of mins? Thanks in advance.... X

[lovenut]

Contact the forums direct like - http://www.sofeminine.co.uk/
they are totally woman focused and maybe even this one as well and ask for them to help you out.

Contact a local secondary school and ask to hold a workshop with the kids during their PSHE lessons, I had to do research with kids for my degree I contacted 40 school and I got interviews with 4! But I got the research I needed.

Or how about using Facebook or a chain email - complie 5 basic questions send to all your friends and get them to send them further afield always CC you in.

Survey monkey is an excellent survey tool to use as well.
Good luck.

[jeanette1976]

Cheers for that, but haven't got time for schools, our briefs are only 3 weeks long and research is only for this week, me working at 5 till 12 every night.... I've never heard of the sites your mentioned but I'll try them...

Thanks!!!! X

[clairey-s]

Jump on facebook and create a group! x