I used to be wary of Apple - high prices and sometimes a sense of "style over substance".
But ... I got utterly fed up (fed up, fed up) of the chronic state of insecurity that you live with on Windows and (especially) Android based equipment. Software that crashes, viruses, malware etc etc etbloodycetera.
So now I'm 100% Apple (phone/pad/mac) and it's wonderful ... everything just works . A seamless 'all my stuff on all my devices' solution that is so easy to use.
Yes it's expensive, yes it's a 'nanny state' - but it really does work and (as woofie says) the online support is impeccable.