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what is the term..?

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charleyy ! | 19:14 Thu 01st Nov 2007 | Business
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whats the term used when a business lowers its price to make some money, even if they are not making a profit?
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Avatar Image Ethel
Loss leader?

When goods are sold below wholesale price to draw customers in.
20:15 Thu 01st Nov 2007
Avatar Image charleyy !
Question Author
yeah that sounds right!
thank you so much :)
20:16 Thu 01st Nov 2007
Avatar Image Markandshez
Desperate ?

12:04 Mon 05th Nov 2007
Avatar Image AndyBlack195
Yes, its either a loss leader, or a lost leader. Can't remember. This is usually done in a specific way though to get people to buy other profitable goods whilst they are shopping there. This is usually done by cleverly setting out shop displays, plinths etc so maximise peoples attention. What they lose on one products, they more than make back on others.

Common sense really.

Andy
11:47 Mon 07th Jan 2008

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