Need Your View on Creative Industries

[Katmando]

Really appreciate all responses on all or a few of the 6 questions.
1. Who do you recognise as the creatives in the Creative Industries?
2. In what direction do you think the Creative Industries are headed?
3. Who is running the Creative Industries?
4. What do you think lacks in the Creative Industries?
5. What do you think the Olympics in the UK will do for the Creative Industries?
6. What effect do you think the British Creative Industries has on the rest of the World? And what do you suggest they do more/less of?

What is your professional title? What is your trade?

Thank you very much for your help.

[BigMac]

Without wishing to be overly petty, I would be more inclined to help on this if the questions were written in grammatically correct English.

If you are taking a course in the Creative Industries (by the way, is that pottery? painting? steel making? car manufacturing? advertising? or something else?) then you should ask your tutor for some guidance if you don't understand the questions and/or look at your book list and/or consult the departmental or faculty library.

[Katmando]

I was asking for opinions on the state on the Creative Industries, not how I write. That was petty.
I was trying to find out if, from a particular industry, who do you view as the central creatives to the British Economy and what your personal opinion is on in its development. I was looking for individual perspectives.
There's an awful lot of opposing theory out there.
I've asked some of the main creative influential heads from the RSA, The British Council, Nesta, businesses that specialise in Arts Marketing and Audience development. They all understood the questions.
The point is it can't be found in books! There is no resolute answer. I've looked and done an awful lot of looking. We can't predict where one seeds growth may actually start a need seeds growth. For example, when the internet was developed, no one predicted the amount of opportunities it would open up, consumers being able to lead brands, or to sell theoretical art online.
I was asking people's opinions, not facts! Aimed at individual thinkers, you're obviously the wrong demographic.
Audiences move ideas in the age of the amateur professional.
I suggest you read a book it, Funky Business is very good. Or watch Ted.com

[factor-fiction]

Audiences move ideas in the age of the amateur professional.?
Very profound. What does it mean?

[jno]

depends exactly what you think the creative industries are. For instance, in theatre the writer might be thought be a creative; but in advertising the guys who have the ideas might be creatives and the copywriters not. As you say, there are no hard and fast rules. Some creative industries, eg the performing arts, require heavy subsidies; they may do well out of the Olympics, but that may not mean much more than breaking even for a change. Advertising will go into overdrive considering the number of foreigners they hope will come to the country as spectators; but advertising actually within the games will be limited to sponsors, who will try to block anyone else from getting a look in. So there may be some opportunity there for a bright ad person to grab the limelight from the official sponsors, or it may not happen.

[Katmando]

Hello Factor30 and Jno

Thank you for your responses.

Amateur Professionals is a new term coined by Charles Leadbeater referring to today�s consumers/users being able to become producers and facilitators due to the advancement and availability of high end technology...i.e consumers proactively create content to suit their needs desires and accelerate the product, instead of the 'said' company telling them what they should want, eg . Facebook and YouTube are perfect examples. http://www.ted.com/index.php/talks/view/id/63 He says it much better.

Jno - now that is interesting (Not that yours wasn't Factor30). I find copywriters need to be as creative and diverse with their text as a design creative does with the images they use. They are saying the same thing, but using different tools... but for the same reasons. That�s why I asked what people did and who they saw as creatives as its always surprising although it seems so simple to others.
I see a chef as creative but then I personally wouldn't include all chefs in the creative industries but I would in one who took pride in his variety and aimed to be at the top of his game, the same goes for a hairdresser. I previously worked with a hairdresser who was broadening out to work on fashion photography with a Sculptor. However it is much easier to see dancers, actors, artists, musicians, designers, photographers, advertisers, etc etc as the core creatives, but then what about tattooists? Well, good ones. and marketing and pr people?
It�s an interesting and never ending question I suppose, as art and creativity touches every aspect. People's precision is their art, a sportsman, a medical person..but does that mean then they have to be great or even a perfectionist at what they do for it to be called art? Or is this getting ridiculous. :-)

[Katmando]

Your right about the Olympics on the bigger scale but I'm hoping that more creatives will get the chance to work together, crossing mediums, not only put on an amazing intro performance but to develop the area and spread ideas further across the UK....I'm not sure how that traditional art can go any further.
I suppose I'm interested that people complain about the amount of money being spent on the Olympics creativity (or lack of from the creatives), which is taken from all over the UK and what looks like, the main benefits will only enhance East London. It does, in that sense, seem unfair. So how can we make sure that the ideas that derive from the creative brief of the Olympics, benefits the whole of the UK and reflects back internationally? Is there a possibility of a legacy for creativity after the Olympics across the UK, or do we end up with lots of endless sculptures to be graffiti-ed on for the next 10 years afterwards? (That is an exaggeration).
And yes, I want to find a way in creatively to reach the kind of audience the main sponsors will be reaching, without paying several million pounds. How likely that is� I really don�t know.

What do you think?

Kat