Income For Magazines

[RocW]

I am trying to help a neigbour's daughter with a project. She is putting together a hypothetical new "life style" magazine and we need to factor in revenue from advertising. Does anyone have any idea as to what sort of percentage of such a magazine's revenue comes from advertisements, rather than cover price? I understand that there will be a lot of contributory factors, particularly circulation and target market but it is only a project and the logic and reasoning are more important than the actual results. If anyone has any suggestions we will both be very grateful.

[Buenchico]

If you work on the basis that two-thirds of the magazine's income will come from advertising, you'll probably be in the right sort of area. That figure is supported by various web links, including this one:
http://www.adweek.com/news/press/consumer-magazine-market-predicted-shed-13b-2017-150014

[RocW]

Thank you very much for that. She can even quote a source for her research.

Happy New Year