Companies Have Branding Guidelines Where They Don’T Advertise Their Services On Disposable Material (I.e. Napkins). What Are Ways To Overcome Their Concerns?

directsynergy | 15:02 Mon 17th Jul 2017 | Business & Finance

30 Answers

To clarify the question, companies don’t like to advertise on disposables because they think it damages their corporate image. Ex: advertising on a napkin means the napkin will get dirty and thrown on the floor/garbage etc. and this will have a negative impact on their image. How can we overcome their concerns and get them to advertise on disposables?

What Credit Card?

Screen Shot

Answers

1 to 20 of 30

1 2 Next Last

Best Answer

No best answer has yet been selected by directsynergy. Once a best answer has been selected, it will be shown here.

For more on marking an answer as the "Best Answer", please visit our FAQ.

albaqwerty

I've seen a lot of company names/logos on napkins, disposable or otherwise.

What on earth are you on about?

Mamyalynne

Please post in only one topic.

Mamyalynne

Agree with Alba, a huge amount of advertising is undertaken on disposables - everything from beer mats to cups and carrier bags.

The object is to get your brand noticed.

sunny-dave

We should charge the advertiser/manufacturer a penalty fee for each and every item of litter collected which exhibits their brand name - perhaps that would concentrate the minds of the worst offenders in generating this blight on our (no longer) green and pleasant land.

(plastic drinks bottles and fast food detritus discarded by HGV drivers would be a good place to start).

-- answer removed --

directsynergy

Question Author

Thanks Alba and Mamy. If I can rephrase my question, "some" large companies do not allow for advertising on disposables. The reason I ask is because I have a friend who had the idea to help companies promote their services on a piece of napkin. I thought it was a great idea. However, some of the large companies he spoke to have branding guidelines where they can not advertise on things like napkins, coasters, etc. The reason is because they fear it would damage their brand/reputation. Imagine if the napkin got dirty or was found on the floor, people may associate negativity with the brand itself. To me I really liked the advertising concept and think it is smart marketing, unfortunately I'm not sure if the companies concerns are valid or just being too careful. Are there any ways my friend could present overcome their concerns?

Mamyalynne

DTC could you use the correct channels if you have concerns.

Mamyalynne

If we stick to the paper napkins example, I can understand a catering company being keen whilst a pharmaceutical company would not get much benefit.

The disposable item should bear some revlevance to the company being advertised.

woofgang

I think their concerns are valid. I think advertising on disposables likely to be seen as irresponsible at a time when we are being encouraged to cut down on their use and to recycle them where possible. Businesses which use disposables (coffee shops and so on) tend to have their own advertising on them. back to the drawing board methinks

DTCwordfan

I have done so - this more of a warning shot not to spam or come up with some advert.

I've been actively involved in target advertising with success rates of 30% return from the customers, part of the success being in what the offer is and to try the company's product or have a heavy discount on it. This requires imagination and often lateral thought - for example you can't have ice cream out there is 35C temps but you can have the spoon.....really just a throw away but very distinctive - bring it in and 'we'll reward you.'

http://i66.tinypic.com/rtqib8.jpg

This is what will grab a brand to try.

albaqwerty

I think the companies should ensure their products are bio-degradable and friendly to planet earth, that's the only reason I can think of for some to be not keen on branding.

Arksided

I just wipe and flush, which isn't a statement of the company. Whether or not they have their logo embossed into such product, as I already know what I'm buying when I go to the shop/supermarket etc...

albaqwerty

wipe and flush? Arky, is that before or after? :-D