Sadly as people age they are targeted by many companies that offer unnecessary, and in most cases useless insurance cover, they also know that with ageing they tend to worry more, so they add a few worry factors into their adds, and chat. If you read, and even understand the terms & conditions of any sort of cover, ( and most older folk don't) you will find that claiming is sometimes made impossible, or a complete con. If you have older relations the best thing you can do is try and take charge of their bank accounts, easy said than done I know.