Jobs & Education1 min ago
no coin of the realm
4 Answers
Why do we pay .9 of a penny at garages for fuel when there is no coinage of that denomination.
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For more on marking an answer as the "Best Answer", please visit our FAQ.Psychological pricing is often applied in consumer goods � 99p instead of �1; �9.95p instead of �10, etc. � in an attempt to delude the buyer that the price is lower than it appears. However, in the case of fuel, it involves the nonsensical use of a virtual 0.1 of a penny.
The original objective of this type of pricing was not to delude customers, but to force sales assistants to go to the cash drawer to give change, rather than pocketing proceeds.
The original objective of this type of pricing was not to delude customers, but to force sales assistants to go to the cash drawer to give change, rather than pocketing proceeds.