When I call a help line I dont want people obviously following a script or using my name in an artificial way, (except when I have been transfered ).
I want someone who LISTENS to my question, who KNOWS the answer or will TRANSFER me to someone who does (not keep me hanging on while they ask someone, before they've heard the whole story). Someone who is cheerful and sympathetic is a bonus.
And I like the helpline to be set up so that I don't have to keep giving the same information to different people, or going through security more than once.
If I have to hold it annoys me when there is a clip of music, interupted mid-bar so that I think I will be answered, only to hear a recorded message again, saying how important my call is.
Once the structure of the helpline is right, maybe your training could be in the form of role-play, to help them to work out their own scripts, or check lists