I am a member of anassociation that organises a local festival with various events over a period of 2 weeks, and have been given the task of writing to local businesses/companies etc to ask for sponsorship. This is a 'blanket' letter and we are not asking for any specific amount, just sponsorship in general. Would appreciate any pointers on what to include in the letter. Thanks for any help
eg go to businesses who want to attract young people if it is a young persons festival. Tell them the anticipated numbers expected and what sort of coverage they could expect for their money (eg media coverage)