its the thought i think. In my mind, anything from a cup (juice/coffee/tea etc) shouldn't be thick and gloopy. It makes me gag to drink gloop from a cup.
Ok, i read that out loud, I AM weird, think i should stop talking now :-(
Surely if it were meant to be eaten from a bowl it would be called 'bowl-a-soup'.
The clues in the name Boo. The poor people at Batchelors probably spent eons trying to get the ingredients just right so that you don't have to faff about with pans and bowls then along comes Boo, makes it in cup, then sticks it in a bowl anyway.