Own Brand

[jennyjoan]

I don't own brand of cereals - it must be Quakers porridge, Kelloggs etc.

There is a difference say between Lidl own brand and Kelloggs. Anybody feel the same.

[barry1010]

I prefer Morrison's own brand gravy granules to Bisto, they are very different. I don't like Tesco porridge but prefer their tonic water to Schweppes.
It's all down to personal preference, all you can do is try for yourself

[pastafreak]

Lol!!!! I never thought of that. ;0

[maggiebee]

PS my husband worked in a bakery on quality control for a short time
He said that cakes made for the usual outlets were exactly the same as those for M & S - vastly different price of course.

[dannyk13]

Pasta //Sometimes comparison sites show own brand as better. //
I find that Tesco High Fibre Bran tastes much better than All Bran although they look the same.

[choux]

A long time ago I was told by someone in the food industry that there were only 2 manufacturers of cornflakes - Kelloggs and Viota.

Anyone remember the "Viota for busy mothers"? I still use it now ;)

[Arksided]

Totally agree with you Barry. However I prefer bisto to Tesco 'own brand' crap.

I never thought about it before but now wonder what the 'Special K is in Kellogg's Special K.

[THECORBYLOON]

MAGGIE, I worked in a quality control section and the products for M&S had to contain at least the stated weight (unlike other brands) and machines had to be set to higher weights.

[Gromit]

I used to be brand loyal.
But I honestly believe a lot of own brands are superior, and are definitely value for money.
I now buy the best product, which is often the own brand.

[rowanwitch]

I buy a lot of own brand products, often prefer them, I think it's been demonstrated on a number of consumer programmes that in blind taste tests the brand leader rarely wins. I even buy the ' own brand basic lowest price' versions at times, especially if I am going to use them as ingredients in a recipe.

[Arksided]

Without sounding too posh Rowan, I'm a step up from the lowest priced ones in general (I don't want to know what goes into them) but not the heady heights of hoity toity this is a M&S pigs in blanket.

[Ken4155]

I was steward of a working men's club which was 'on it's uppers' - really struggling - and i was asked to try and lessen the drinks bill as much as i could. I bought some 1L bottles of very cheap lemonade to mix with drinks from the top shelf. Some of the customers complained to the committee and i was asked to revert back to Schweppes. So i got a case of Schweppes on my next order and the customer's wee happy once again. however, instead of throwing the empties away, i washed them and refilled them with the cheap lemonade. The customers saw me pouring from a Schweppes bottle and never complained again.
Did a similar thing with my kids and cornflakes. Some folk eat/drink with their eyes.

[Arksided]

You rogue... yes they do.

[THECORBYLOON]

When Diamond Shreddies were introduced, some folk said they tasted better than the square ones even though they were exactly the same product.

The "Diamond" gave a better impression than "Square" and that influenced the perceived differences.

[davebro]

Not strictly "own" brands but cheaper brands of drinks (gin etc.) from the likes of Aldi & Lidl have scored better than the more advertised products in expert taste tests.

[ducksie]

A lot of companies do a line of products for large stores, I see a lot of mention about Kelloggs, they are the one brand that state in their own adverts they Don't Make Cereal for Anyone Else but they have been making Cornflakes for Aldi almost 12 years now and Tayto make the Treble crunch in Lidl
https://www.marketingweek.com/kellogg-in-aldi-own-label-deal-2/

[theprof]

There are a few misconceptions here.

Kelloggs do not manufacture own-brand cereal for supermarkets in the UK. They do make cornflakes and a few other cereals for Aldi in Germany due to a pricing dispute in 2000 with a previous manufacturer, but the cornflakes are not on sale in the UK.

The majority of UK supermarket own-brand cereals are made by Pioneer Foods in Wellingborough and Peterborough. You should be able to tell a Kelloggs cornflake from any other by just the shape alone due to the patented machinery they use.

Don't be too taken in by the nutritional information you see on the pack when comparing Kelloggs to own-brand cereals. A great deal of leeway is given thanks to EU regulations (that we still stick to) over these declarations. They are "typical values" and can vary wildly. So wild in fact, that it's permissible for the same cereal to have different nutritional data on branded and own-brand products without contravening food regulations. The "typical value" figures have a wide interpretation in food regulations due to complicated issues. As an example corn can have a hugely different sugar content based on where and when it's grown and the variety can play a part. Even salt data is flexible.

Nowadays, it tends to be the supermarkets that are eager to reduce salt, sugar and fat in their own brand products and their food technologists tell the manufacturer what they want in the recipe. Sometimes, for technical reasons, it's not possible to reformulate much though.

At the end of the day, if you held a box of supermarket cereal in one hand and a big manufacturers equivalent product in the other, and noticed exactly the same nutritional information, what would you buy next time? There's a lot at stake here.

[theprof]

Ducksie, Kelloggs don't make own-brand cornflakes for UK supermarkets.

[diddlydo]

When as a student I had a holiday job in a factory making Cornish pastries, all the pasties were exactly the same under many different labels/brands. The only difference was that we were under strict instructions not to package any for M&S that had fallen on the floor or had burnt bits on!

[diddlydo]

Lidl own-brand cereals are so incredibly cheap that you'd be mad to buy any other.

[Tuvok]

There are 2 food manufacturers locally. They both produce fot M&S and Aldi.