Crosswords4 mins ago
Brand Confusion - Mckays Ice-Cream Versus The Waitrose Euivalent
29 Answers
My local Waitrose has had its freezers knocked out for weeks, 2 months at least. Anyway, this week they were up and running and I picked up a tub of what I thought was Mackies - talk about brand confusion......
Naughty by Waitrose as the old EEC law was clear - any product that through its branding look to confuses the client in its brand representation, be it it product, packaging design, colour etc, is illegal.
What do you think of these two?
1.Mackies'.... https:/ /www.ma ckies.c o.uk/wp -conten t/uploa ds/2021 /06/202 1-b.jpg
2. Waitrose... https:/ /ecom-s u-stati c-prod. wtrecom .com/im ages/pr oducts/ 11/LN_4 97568_B P_11.jp g
The Mackies tastes better though the Waitrose isn't bad and better than a Carte d'Or/Walls etc.
Naughty by Waitrose as the old EEC law was clear - any product that through its branding look to confuses the client in its brand representation, be it it product, packaging design, colour etc, is illegal.
What do you think of these two?
1.Mackies'.... https:/
2. Waitrose... https:/
The Mackies tastes better though the Waitrose isn't bad and better than a Carte d'Or/Walls etc.
Answers
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For more on marking an answer as the "Best Answer", please visit our FAQ.I think Waitrose may have matched the design to complement the food as in Cornishware & Cornish Clotted Cream
https:/ /www.th eteamak ers.co. uk/prod ucts/co rnishwa re-mug- 180ml?v ariant= 4048199 1131335 &cu rrency= GBP& ;utm_me dium=pr oduct_s ync& ;utm_so urce=go ogle&am p;utm_c ontent= sag_org anic&am p;utm_c ampaign =sag_or ganic&a mp;netw ork=g&a mp;fm_k wd=& ;mkwid= s&c rid=160 8016062 07& mp_kw=& amp;mp_ mt=& ;pdv=c& amp;gad =1& gclid=C jwKCAjw 8-OhBhB 5EiwADy oY1SwyD LXJy6-p Xth21vE DEHUh7a cgmFxIo jy048W- A5qAI89 TxgfZbx oCkg4QA vD_BwE
I cannot see any reason the 2 brands should be confused.
Cheers TCL, that was helpful :)
https:/
I cannot see any reason the 2 brands should be confused.
Cheers TCL, that was helpful :)
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