Here's what I do and works quite well.
First, select at least a 4 to 4 1/2 pound bird. I prefer a fresh one, but frozen ones can work. A day before I bake (roast) the bird, I rub it generously with Kosher salt and place small pats of butter between the skin and the meat in several places and return the chicken to the fridge uncovered. (Real butter, by the way). Just before baking, I brush the entire bird with melted butter. Then, one needs a good meat thermometer, preferably a remote reading one so you don't have to reopen the oven. Place the thermometer into the breast but be sure not to touch any bone. I like a hot oven... at least 400 to 425 degrees F. Bake until reaching at least 165 degrees F (75 degrees C) to 170 degrees F. Take it out and let it rest for a few minutes before carving.
I've liquid brined turkeys and it's really produced a nice browned skin as well as noticeably more moist meat. This can be done with chickens, but I've not gone to the trouble.
I do "tent" the chicken with aluminum (aluminium?) foil until the thermometer reaches about 100 degrees and then remove it for the enchance the browning affect. Mrs. C doesn't and chooses to leave the bird uncovered during the entire baking. (I'm right of course)...
Good luck!