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Smartie lids

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ndamanda | 19:00 Fri 28th Sep 2001 | Food & Drink
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Why do smarties' lids have letters on them? It's really bewildering!
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According to the Nestle (which owns the Rowntree Chocolate section), there is no real reason. It's a gimmick which people love. A spokesman in York said: "Letters on the lids have been around since the year dot and they are very much part of the product which people love. people have great fondness for the letters - some people like to collect them and make up names or words, but there is no real reason behind it."
10:14 Wed 17th Oct 2001

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