I've always wondered why this habit developed in the UK and not in America. The Swedes noted in a previous post are mistaken: here in the U.S., we always rinse the soap off our dishes. It would be considered, frankly, disgusting not to do so. I can remember heated discussions with a former Welsh friend living in New York who never rinsed his dishes. I could always taste dishwashing liquid whenever I ate at his house. I'd constantly be sneaking glasses to the sink to rinse them off before I'd use them out of his cupboard. He thought I was nuts. But, like someone who's used to loose tea instead of teabags, when faced with the other option, you can really taste the difference.