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All Change ?

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P Glasgow | 12:02 Fri 17th May 2002 | Food & Drink
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Why does a change in packaging regularly coincide with a change in the ingredient of products as diverse as curry paste and earl grey tea?
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If I understand your question correctly, the packaging is changed as part of the re-launch of the [new and improved] product. Provided as means of differentiating between versions of the product for both consumers and suppliers.

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