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For more on marking an answer as the "Best Answer", please visit our FAQ.�Cheap at half the price would make more sense if it were �cheap at double the price', as J says above. Market-traders/street-sellers, such as Del-Boy Trotter, might have cried:"This is worth �8.00 but I'm not asking for �8.00...I'm not even asking for �4.00...all I'm asking today is �2.00! Come on, ladies and gentlemen...it's cheap at half the price!" Another way of expressing it would be to think of "(This item is) cheap (today) at half the (normal) price."