Most manufacturers� trademarks are just above the centre of the dial, and
having the hands at 10 past10 causes your eye to naturally follow to the
trough, thus bringing your view right to the trademark. And often
the Model name is also centred, ruling out any hand
more or less straight down (between 5 and 7). Date windows most often
are at 9 or 3, and subsidiary seconds usually at 6. For aesthetic
reasons you want the two hands neither nearly covering each other nor
nearly in a straight line. By default the 10: past10 looks pretty good � almost like a smile.