I liked it back in May/June when they offered a £25 PayPal voucher to anyone who listed and sold an item for the first time. I'd been buying stuff for years, but never selling. The offer seemed too good to be true! So I listed a few Meccano gear wheels, and they sold (twice! a second set to the underbidder), then along came the voucher, and my wife used it to get £32 worth of Buy-it-Now wool for £7. I'm still wondering what eBay expected to get for their investment of £25.
Yes, you have to reckon that final value fees and PayPal fees will cost you 1/7 of the selling price, but you can start it at 99p for a zero listing fee if you're sure of your category and you include the right keywords.