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Proactivity | 14:17 Wed 29th Mar 2006 | How it Works
4 Answers
Why does the second application of shampoo lather up so much more than the first?
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Avatar Image Fitzer
Because the first one is dealing with the oils and greases in the hair whilst the second one is effectively doing nothing but lather, a waste of time and money in many peoples opinion.
14:37 Wed 29th Mar 2006
Avatar Image pezza.......
The above answer is pretty spot on. When the market for shampoo got flooded with competitors' products, a leading company asked a marketing firm to increase their profits. This they did by adding one word to the instruction label.

REPEAT
15:43 Wed 29th Mar 2006
Avatar Image pilotlight
The economical way ( if you prefer lots of lather ), is to use only a few drops for the first application.
18:57 Wed 29th Mar 2006
Avatar Image mibn2cweus
Then once you have destroyed your hair with excessive cleaning you can attempt to restore it with multiple applications of cream rinse.
19:41 Wed 29th Mar 2006

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