Sale price.

[spannerdodge]

If a retailer incorrectley marks the price of a product are they duty bound to sell at that price.

[Quizmonster]

Not if it's a perfectly obvious error. For example, a car-salesman may put a sale-board on a vehicle reading "�19.99" when it is quite plain that it should be "�1999". There's no way he'll let you have it for twenty quid! Nor can he be made to. Re the matter of why this is in the Arts & Literature category, perhaps because it deals with the "art" of accurate retail-display? Window-dressers would be quite hurt to think their efforts are not an art.

[froggequene]

If this is about the Amazon cock-up have a look at this article, http://media.guardian.co.uk/newmedia/story/0,7496,
917581,00.html, apparently there are precedents where companies have withdrawn items wrongly priced and not filled customer orders.

[froggequene]

This article only seems to refer to items bought over the internet, items bought in shops may be different. This is a relatively minor example but I was recently in WH Smiths and picked up a book that appeared to be part of a special offer, it wasn't, it had been incorrectly labelled but the assistant serving me honoured the sticker on the book, another one might not have been so inclined but I believe there is a proviso that stores must honour the label, although Quizmonster points out, if it's something like a car accidentally marked as �19.99, it is obviously a mistake.

[Quizmonster]

Click http://www.hullcc.gov.uk/publicprotection/tradings
tandards/consumer_law_faq.php#faq-5 and a link will take you to a Trading Standards website that explains the legal position precisely. Basically, a price-tag is no more than an 'offer' to the potential customer. The sale becomes a contract only after the salesperson accepts the payment...and he's not very likely to do that if it's not to his advantage to do so!

[RCP]

For a contract to be complete there needs to be offer,acceptance & consideration (payment). The price tag on an item is an "invitation to treat". When it is brought to the checkout the buyer is making the offer, which the seller is not obliged to accept. However, a lot of shops have a policy of honouring incorrectly marked prices (but there is a limit to their generosity I'd imagine).

[gerry]

according to trading standards the shop does not have to sell at the wrong price.i believe the shop has 24hrs to change it to the right price