It's probably due to car tyres being so obviously thicker, stronger and sturdier than bike tyres that causes them keep their circular shape at a lower pressure. I don't know what's inside a car tyre to make it stay rigid, but I know that bike ones are just flimsy rubbery stuff, and as a result they need a lot of "help" to stay the right shape. So, you have to pump the tyre tubes up to a greater pressure than the car ones, and the air provides the pushing force from the inside that makes the tyres harder to squash. I'm not sure how this makes for an easier ride on the bike, though - probably preserves the tyres or something.