if trying the remote trick duggested by others has no effect, it's most likely a dry solder joint , or a component which has become thermo sensitive (i.e. its value drifts with warmup), or an capacitor which has gone out of spec. All common in TVs.
Unless you are technical, and can use a soldering iron, don't go poking around, as there are lethal votages inside wich are present even if the set is unplugged for a long time. Take it to a tech for a proper diagnosis. If the set is less than about 10 years old and is otherwise in good shape, it's probably worth fixing and keeping out the landfill.