Magazine Marketing application question

[Sarah2412]

I'm applying for a job as a marketing executive for a magazine. They've asked me to come up with ideas for a summer cover promotion plus an added value offer on two different magazines. What's the difference? I thought they would both be cover mounts but don't want to look like a fool. Help!

[Ethel]

Surely an 'added value offer' is a free gift?

And the cover promotion would just be the front cover design and layout, promoting the actual magazine content.

[undercovers]

'added value' is anything that makes the mag appear more valuable to the consumer - so as <B>Ethel</B> said that could be a free gift or a voucher etc anthing your marketing brain can think to latch onto the mag. where as a summer cover promotion is just that - the word promotion is generally used to mean "idea" intended to forward the subject matter e.g. the idea "could" be to stick a free handbag on the mag BUT what they more likely looking for is a marketing idea in its traditional sense e.g. a catchy tag line a sales pitch in a few words, maybe a mice design idea, cover layout etc.

good luck at the interview