Making a complaint to ensure that a business does not unintentionally (or otherwise) mislead a prospective costumer is of benefit to all future customers.
The sign, which omits the exclusion of Bank Holidays etc. in the offer, is misleading. Further information within the premises which highlights the omitted exclusion (whether small print or 6 foot high lettering) does not nullify the misleading information and as such the business is in breach of the Consumer Protection from Unfair Trading Regulations 2008 (CPRs).
The OFT, together with Local Authority Trading Standards Services (TSS) and the Department of Enterprise, Trade and Investment in Northern Ireland (DETINI), have the legal duty to enforce the CPRs. This does not automatically mean that formal enforcement action will be taken in respect of each and every infringement. Instead, the duty obliges enforcers to take steps to promote compliance by the most appropriate means, in line with their enforcement priorities and consistent with available resources. In many instances businesses are encouraged to comply with the regulations through the provision of advice and guidance, however civil and criminal enforcement of the Regulations will be undertaken where necessary.