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False advertising

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Leachy10 | 20:04 Wed 16th May 2012 | Law
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If I were to run a series of events and advertised that someone attending every event being involved could win a 18ct gold watch for free and at the end of the series I gave away a gold plated watch, could the person that I gave it to claim a Gold watch? Its like saying you could win a rolls royce but you got a reliant robin. Where would I dtand leagally?
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Behind bars?
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Would I have to supply a solid gold watch?
not sure; in the absence of the words 'solid' or 'plated' in the advert it is difficult to say. My instinct says that your advert is implying a solid gold watch.
Potentially an offence under the Consumer Protection regulations. The 'winner' could claim your advertisement was misleading by not stating 'gold plated'.
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OK its not actually a watch I am looking at look at this and tell me what you think.
http://forum.national...showthread.php?t=5763
Ah yes, I see.

The blurb refers to a 'golden' gun, which would probably be accepted as a colour description. But in the banner above it states Gold Gun, and I think they're on dodgy ground there.
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A 24ct Gold gun to boot
Anyone who is prepared to think you can make a gun barrel out of 24k gold deserves to be ripped off in my opinion but just put plated in the title it's not going to make any difference- no-one but the terminally stupid would have thought it would be solid gold anyway- it's just a trophy thing.
i think you would be in trouble as if the person who won was anything like some of the people on here - they would take umbrage and fight you all the way - on principle... as it is clearly a deliberate attempt to deceive rather than a genuine error or misunderstanding

just put gold plated -

i very much doubt many people would attend an event solely because of the chance of winning a solid gold watch! - who in their right mind would make that the deciding factor? simply because their chances are so slim - its just a nice little extra, but not the main reason for attending.
is this a gun or a watch? a Gutch, a Whun? Sorry I cannot see the link bu I fear I've blundered into te AB equivalent if the Kyle show!
I might be wrong but I believe the OP had seen this prize offered and asked his question in a roundabout way to see if what the website was doing was legit. Rather than it's him that is offering the prize, if you get me...um
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Chinajan your right, my lad showed it to me and I told him it would be gold plated but he argued that it was real. I was just wondering hop many kids would be fooled and how the company stood legally
That is a very misleading advert. As has been said 24ct gold is far too soft for a gun barrel even a paint ball gun (which is what that is) i think it will be a minature replica of a gun , no where does it give a size or say it is a working gun. 24ct Gold has to be solid not plated, but then again it does not say it is hall marked which is a legal requirement for any Gold from 9 to 24ct.
A full size gun with a 24 ct barrel would cost several thousand £ plus be unusable.

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