Anyone remember the old blank tape advert that had a skeleton who sang a song? How did the song go? I think it was Scotch video tapes, and the skeleton said something like "and re-record and re-record and re-record..." whilst taking it out/ putting it in a video machine.
It was Scotch tapes, and the tune was a rehash of Fade Away by Buddy Holly (which was later covered by the Rolling Stones).
Bit of a con really because the tapes had a life time guarantee, and the advert made that look like they meant your life, but it was infact the tapes life time (i.e. about 5 years).