I've just seen the Moneysupermarket advert featuring Skeletor and He-Man. I know I'm risking all sorts of daft answers, but why is He-Man loading a stack of bananas into his car??
As I see it, the implication is that even super-heroes do mundane things (such as supermarket shopping) for much of the time. However trying to make sense of MoneySupermarket ads (or, indeed, most of the output from the Mother London advertising agency, which makes those ads) is probably a hopeless task anyway ;-)