tv rating war`s

[bustergutt]

Can anyone explain why the BBC is worried over the TV ratings, such as the viewing figures between the BBC and ITV, there is always rating wars over say Eastenders and Coronation St. The BBC is guaranteed income through license fees, if they just put the test card on view the money will still come to them, whereas the ITV has to depend on commercials for their income they need viewers. So why are the BBC worried?

[LazyGun]

The Beeb depend on the revenue from the TV licence fee. Every year (?) They have to go before a commitee and justify their projected budget. Part of that justification will be making programmes that are popular. Hence their interest in TV ratings.

[Ethel]

The BBC wants to attract top names, actors, producers, directors and presenters.

To do this they have to be seen to be attractive.

The BBC makes millions of pounds from selling its programmes all over the world. Without the high quality programmes it would lose this revenue.

Very often the programme won't sell until it is proven to be a ratings winner.