AuctionWorld TV

[Ads]

I recently bought something from AuctionWorld TV that they claimed was worth �4000 - but I got it for �320. Although I haven't had it valued independently, it certainly looks as though it is worth a lot more than I paid for it. So how do channels like AuctionWorld and Chase It make their money?

[jills]

They bulk buy and so will not pay full price for the items in the first place. Plus the guide is often equivalent to the manufacturers RRP, which is often discounted in 'normal' shops. but where they make a lot of their money is on the phone calls. usually 75p or a quid per call (some channels charge per minute) and they have so many folk on the line that they easily make up shortfalls. So the item will ostensibly be a mega-bargain for you, but the channel will make money over the year. Also beware.....it's worth checking the web for prices before you buy from these channels, as often you can get things just as cheap elsewhere, or the guide price is inflated. Also, check out the product on line, as often it's inferior quality eg they claim a camera is 4.0 megapixels, but this is 'interpolated' ie the camera is actually only 2.0 megapixels .....

[WoWo]

Thing with these channels is they tend to sell stuff thats end of line, so lets say it was a watch, the line might have been dicontinued and the manufacturer has 300 left he doesn't have the volume to sell to a big chain of shops so he pops down to Auction TV and says to do want these for �30 a watch. As jills says the price they say its worth is generally the RRP which is much more than you would normally pay. Its mostly psycological as its not like QVC where the have specific hours so its generally impulse buying. Before you bought whatever it was, were you actually looking for one. Its all a bit like the bloke down the market, most of the stuff you wouldn't take a second look at but cos the presenter is going on about it you think oh that looks alright. Nothhing wrong with these channels however.