I hate it too and refuse to watch a second of it or read any of the hype about the ridiculous characters who move into the BB house.
I think I watched the first three Big Brothers, but I just found the people who go into the house aren't normal. They are so desperate for their 5 minutes of fame, they will do whatever they can to get it and at everyone's expense.
I live near Croydon and have been unable to avoid reports on one of the inmates, Alex I think she's called. I believe she is using bullying and aggressive behaviour in the house, but was amazed the magazine writing about her, actually contacted the DVLA, to report her out of date tax disc. I just despair at the kind of society we are living in.