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Anyone know what that advert is about?

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Arkouda | 19:53 Tue 26th Jun 2012 | TV
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I've noticed an advert on ITV and Channel 5 today. One of those brief clips advertising something happening soon. It is someone trying to get their TV remote to work. One advert said coming in 3 days, another said 2 July.

Does anyone know what this is related to? I've had a look through the schedules and can't see anything that fits.
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I haven't noticed that Arkouda I'll look out for it now.
The only thing I can think of is a new channel launching on 4th july. Channel 4.7 I think, available on Virgin and Sky
It's for Go Compare. Saw the new ad last night. Very funny.
saw it today ^^ We thought it was very funny.
Great pity Sue Barker didn't kill off that Compario guy.
-- answer removed --
The point of the ad is that Go Compare are killing off the Gio character.

http://www.campaignli...aracter-latest-tv-ad/
Killing him off? . . . but you can see him crawling out of the crater at the end.
Didn't say they would kill him at the first attempt!

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