Often the real winners aren't the actual winners tho - look at Jade Goody.. So much depends on general public perception and what they do when they leave the house - basically who gets the best PR.. I mean what has Nadia done? Dyed her hair blond and had a breakdown... Not much then. There are definitely two kinds of BB winners - those that win the series and get the cash prize, and those who manage to use the exposure and carve some kind of 'career' - usually the bigger winners ie more money more longevity.