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Product placement

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peterparker | 08:06 Mon 07th Mar 2011 | TV
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Anyone seen any evidence of the product placement on ITV1? I noticed the logo appear during This Morning but any advertising went under the radar.
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I haven't seen it myself, but according to the press the product on the ITV morning programme is a Nescafe coffee machine apparantly.
It's right in the background on the counter of the cookert section - not what I would call 'product placement' !
*cookery - sorry !

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